Miscellaneous worksearch resources
Listed below you'll find my picks for the best articles on miscellaneous career-related topics
available anywhere on the web.
What You Should Know About Business
Read it free online
here
Take a customer-focused approach when making contact with potential employers.
Organizations exist to get and keep customers by delivering value to them.
Thinking about how you can help them to do this is a key step in your preparation
before contacting employers.
A couple areas to mention here. First are comprehensive books covering all phases of a
worksearch campaign. There's probably no need to plug Richard Bolles's
What Color is Your Parachute?. It's deservedly a
runaway
annual bestseller and certainly worth reading.
Donald Asher's The Overnight Job Change
Strategy
is an excellent look at the entire process. You'll find excerpts and a review on the
Outstanding Worksearch Books page.
The second area is books that fall outside of the careers category but which
are very helpful in understanding what managers and business owners are looking for --
and struggling with. There are many excellent business and management books, and I can't
tell you which would be most beneficial in your particular circumstances, but let me
direct you to three books that I have found particularly helpful.
Frederick Reichheld's The Loyalty Effect is the best book ever written on
the importance of customer retention and the development of long-term relationships.
Frederick Webster's Market-Driven Management is an excellent discussion of
how and why to create a customer-focused organization. I've also found Karl Albrecht's
The Only Thing That Matters to be one of the best and most accessible looks
at why creating customer value is at the centre of business management in the 1990s.
My book, How To Prepare For An Employment Interview
is available in electronic form as a Microsoft Word file. 
