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Improve your ability to communicate the value you offer an employer with Gary Will's book How to Prepare for an Employment Interview -- now available as an e-book in Word.

Sample chapters:
1. Selling Yourself in an Employment Interview
2. Is Preparation Even Possible?
7. What You Need to Know About Business
14. Asking Questions -- An Essential and Overlooked Step
Other articles:
Putting a Spin on Work Experience

Claims & Credibility -- The Essence of Selling

Gary Will's WORKSEARCH:
Selling Yourself To An Employer

Chapter 7
What you should know about business


From the book How to Prepare for an Employment Interview.
Get the entire book by e-mail in Microsoft Word format.

[Chapter 7: continued from here] ...As part of a focus on customers, all companies require innovation to create new products and develop new markets, or to improve existing products to stay ahead of ever changing customer needs and expectations. Any evidence you can provide of your ability to be innovative or offer suggestions is also worth mentioning.

In the next chapter, we'll go through some more ideas about how to figure out what you have to offer an employer.

PREPARATION LIST
Using business principles to determine how you can add value

  • Who are this organization's customers?
  • How is value created for customers? What are their requirements and expectations? What customer problems does this organization solve?
  • What can you do to help the organization get and keep customers? How can you help meet customer requirements and exceed customer expectations? How would you contribute to a superior customer experience?
  • What do you know about the future needs of this organizations customers? How will their expectations and requirements change?
  • How can you be an advocate for the customer within the organization?
  • What evidence of innovation can you refer to in the interview?

[Next: Chapter 8: What you should know about business]




How to Prepare For An Employment Interview
by Gary Will
Read the entire book online or
order your ad-free ebook
(sent to you as a Word file)
for only US$10
and receive 3 free bonuses
More info here.


CONTENTS:

  1. "Selling yourself" at an employment interview
  2. Is preparation even possible?
  3. The interview isn't about YOU -- it's about the employer
  4. Soothing the employer's anxieties
  5. Preparing for the interview -- an overview
  6. THE COMPANY: The information you'll want and where to look for it
  7. What you should know about business
  8. THE POSITION: How will you make a contribution?
  9. Preparing to answer
  10. What kind of person are you?
  11. Approaches to answering some common questions
  12. Some questions to practise
  13. Anticipating employers' concerns
  14. Asking questions -- an essential and overlooked step
  15. Going all out for the offer ... and why we hold back
  16. How to handle salary questions
  17. Beyond the answers -- image and presentation
  18. Using written materials & presentation visuals
  19. How to prepare your references
  20. Recent developments in interview formats
  21. Reviewing the interview
  22. Following up without being a pest
  23. Some final thoughts
  24. U.S.: Recommended books
  25. Canada: Recommended books
  26. UK: Recommended books
  27. HOME PAGE
  28. Order an ad-free copy of this book

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