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Improve your ability to communicate the value you offer an employer with Gary Will's book How to Prepare for an Employment Interview -- now available by e-mail in Microsoft Word format.

Sample chapters:
Selling Yourself in an Employment Interview

What You Need to Know About Business

Asking Questions -- An Essential and Overlooked Step


Other articles:
Putting a Spin on Work Experience

Claims & Credibility -- The Essence of Selling

Gary Will's WORKSEARCH:
Selling Yourself To An Employer

Chapter 6:
THE COMPANY: The information you'll want and where to look for it

From the book How to Prepare for an Employment Interview.

Get the entire book by e-mail in Microsoft Word format for US$10.

This book shows you how to sell yourself in an employment interview.

[Addendum: This section was originally written before the Web took hold and became the pervasive entity it is today. Re-reading this today, I'd say it's the only chapter in the book that has become outdated, but I've left it here to give you the original book in its complete form.

Today, you can do most of your research while sitting at home and making good use of Google. Look at the organization's Web site and any sites that link to it (which you can find with Google). Online newspaper archives are also valuable - particularly the local paper in the town where the company is located - alhough you may have to pay to access them. The checklist at the end of the chapter is still useful.]

What you can really expect from the library

Exactly what you'd like to know about the company will vary with kind of position you're looking for. Any specific information-from the kind of machinery they use in their plant to the number of sales reps they have-can be essential or useless or anywhere in between depending on where you see yourself fitting in. In every case, these are some questions you'll want to know the answer to BEFORE the interview:

  • What are the company's products or services?
  • Who are their customers? Who aren't their customers?
  • How do they provide value to their customers?
  • What are their goals, current challenges, and competitive advantages?
  • Who's the competition?
  • You'll just have to see what-if anything-you can find out through your research. If you're able to find good sources of information, get everything you can out of them (take notes or make copies).

    Don't expect that you can just whip down to the library for half an hour and come away with ... [continued here]


    How to Prepare For An Employment Interview
    by Gary Will
    Read the entire book online or
    order your ad-free ebook
    (sent to you as a Word file)
    for only US$10
    and receive 3 free bonuses
    More info here.


    CONTENTS:

    1. "Selling yourself" at an employment interview
    2. Is preparation even possible?
    3. The interview isn't about YOU -- it's about the employer
    4. Soothing the employer's anxieties
    5. Preparing for the interview -- an overview
    6. THE COMPANY: The information you'll want and where to look for it
    7. What you should know about business
    8. THE POSITION: How will you make a contribution?
    9. Preparing to answer
    10. What kind of person are you?
    11. Approaches to answering some common questions
    12. Some questions to practise
    13. Anticipating employers' concerns
    14. Asking questions -- an essential and overlooked step
    15. Going all out for the offer ... and why we hold back
    16. How to handle salary questions
    17. Beyond the answers -- image and presentation
    18. Using written materials & presentation visuals
    19. How to prepare your references
    20. Recent developments in interview formats
    21. Reviewing the interview
    22. Following up without being a pest
    23. Some final thoughts
    24. U.S.: Recommended books
    25. Canada: Recommended books
    26. UK: Recommended books
    27. HOME PAGE
    28. Order an ad-free copy of this book

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