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Improve your ability to communicate the value you offer an employer with Gary Will's book How to Prepare for an Employment Interview -- now available by e-mail in Microsoft Word format.

Sample chapters:
Selling Yourself in an Employment Interview

What You Need to Know About Business

Asking Questions -- An Essential and Overlooked Step


Other articles:
Putting a Spin on Work Experience

Claims & Credibility -- The Essence of Selling

Gary Will's WORKSEARCH:
Selling Yourself To An Employer

Chapter 4:
Soothe the employer's anxieties


From the book How to Prepare for an Employment Interview.
Get the entire book by e-mail in Microsoft Word format.

Hiring decisions are not easy to make. It's important to understand this, because the employer's anxieties are one of your biggest obstacles to getting a job offer. Your goal during the interview is to remove these anxieties and reassure the employer that they can feel comfortable choosing to hire you.

The fear behind every hiring decision


There can be a very high cost to a bad decision. Not only would the employer miss out on all the benefits that a good employee would provide, but they would have to endure all the costs of their mistake until they can correct it-assuming that it's even possible to correct it.

A bad decision could leave the employer with someone who:

  • Doesn't achieve the expected results.
  • Can't or won't do the work they were hired to do or isn't available when needed.
  • Screws up the work they do-sometimes requiring others to undo and redo the task.
  • Doesn't get along with the existing staff or causes a rift in their workgroup.
  • Loses customers by providing inadequate service.
  • Requires a lot of time and attention to show them what needs to be done and how.
  • Makes them look bad.
  • Or perhaps they'll choose someone who's perfectly capable but decides to leave the company after just a few weeks or months, requiring the whole costly hiring process to start up again.

    A poor hiring decision can be a powerful drain of company resources and workgroup morale. It is often a source of embarrassment and frustration for the hiring manager.

    And they're not always easy or inexpensive to undo. It can be hard to get rid of a poorly performing employee. There can be very elaborate processes required involving warnings and written documentation, perhaps even reviews with union representatives or other groups.

    No wonder employers are so fearful of making a mistake.

    This is why so many hiring decisions are made by... [continued here]


    How to Prepare For An Employment Interview
    by Gary Will
    Read the entire book online or
    order your ad-free ebook
    (sent to you as a Word file)
    for only US$10
    and receive 3 free bonuses
    More info here.


    CONTENTS:

    1. "Selling yourself" at an employment interview
    2. Is preparation even possible?
    3. The interview isn't about YOU -- it's about the employer
    4. Soothing the employer's anxieties
    5. Preparing for the interview -- an overview
    6. THE COMPANY: The information you'll want and where to look for it
    7. What you should know about business
    8. THE POSITION: How will you make a contribution?
    9. Preparing to answer
    10. What kind of person are you?
    11. Approaches to answering some common questions
    12. Some questions to practise
    13. Anticipating employers' concerns
    14. Asking questions -- an essential and overlooked step
    15. Going all out for the offer ... and why we hold back
    16. How to handle salary questions
    17. Beyond the answers -- image and presentation
    18. Using written materials & presentation visuals
    19. How to prepare your references
    20. Recent developments in interview formats
    21. Reviewing the interview
    22. Following up without being a pest
    23. Some final thoughts
    24. U.S.: Recommended books
    25. Canada: Recommended books
    26. UK: Recommended books
    27. HOME PAGE
    28. Order an ad-free copy of this book

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