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Improve your ability to communicate the value you offer an employer with Gary Will's book How to Prepare for an Employment Interview -- now available by e-mail in Microsoft Word format.

Sample chapters:
Selling Yourself in an Employment Interview

What You Need to Know About Business

Asking Questions -- An Essential and Overlooked Step


Other articles:
Putting a Spin on Work Experience

Claims & Credibility -- The Essence of Selling

Gary Will's WORKSEARCH:
Selling Yourself To An Employer

Chapter 3:
The interview isn't about YOU-it's about the employer


From the book How to Prepare for an Employment Interview.
Get the entire book by e-mail in Microsoft Word format.

The interview isn't about YOU-it's about the employer. It might seem like your objective at the interview is to talk a lot about yourself and hope that the interviewer likes what he or she hears. This is probably how most people go into an interview -- including the others that will be interviewed by the organization you're meeting with.

I hope you won't be too wounded by this, but the truth is that the interviewer doesn't particularly care about you. Many of them will have to force themselves to send even a poorly-written form letter to the people they interview who aren't given a job offer. Some won't even do that. They aren't really interested in you or in hearing about you.

You may find this hard to believe. It's certainly contrary to the evidence. After all, they're about to sit down and spend a half-hour or more asking questions about you and encouraging you talk about yourself. But, at root, they don't really have any desire to know about you.

Every minute you spend talking only about yourself is a minute you've bored your interviewer with self-centred facts they neither need nor want. So what do they care about? Themselves. And their problems. And how you might be able to help them solve their problems and achieve their goals.

That's it.

Please understand this point. While you will be spending most of your time during the interview talking about yourself, what the interviewer really wants to hear-and, therefore, what you need to communicate - is what you can do for them or their organization.


How can you help them solve their problems and achieve their goals?
What do you bring that's of value?
Why is this better than what the next person has to offer?...[continued here]


How to Prepare For An Employment Interview
by Gary Will
Read the entire book online or
order your ad-free ebook
(sent to you as a Word file)
for only US$10
and receive 3 free bonuses
More info here.


CONTENTS:

  1. "Selling yourself" at an employment interview
  2. Is preparation even possible?
  3. The interview isn't about YOU -- it's about the employer
  4. Soothing the employer's anxieties
  5. Preparing for the interview -- an overview
  6. THE COMPANY: The information you'll want and where to look for it
  7. What you should know about business
  8. THE POSITION: How will you make a contribution?
  9. Preparing to answer
  10. What kind of person are you?
  11. Approaches to answering some common questions
  12. Some questions to practise
  13. Anticipating employers' concerns
  14. Asking questions -- an essential and overlooked step
  15. Going all out for the offer ... and why we hold back
  16. How to handle salary questions
  17. Beyond the answers -- image and presentation
  18. Using written materials & presentation visuals
  19. How to prepare your references
  20. Recent developments in interview formats
  21. Reviewing the interview
  22. Following up without being a pest
  23. Some final thoughts
  24. U.S.: Recommended books
  25. Canada: Recommended books
  26. UK: Recommended books
  27. HOME PAGE
  28. Order an ad-free copy of this book

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