From the book How to Prepare for an Employment Interview.
Get the entire book by e-mail in Microsoft Word format for US$10.
This book shows you how to sell yourself in an employment interview.
Adjectives and adverbs rarely make compelling sales copy. The summary is the section of the resume where people seem most tempted to grab a thesaurus and cram in every positive adjective they can find.
One of the big differences between selling yourself in the worksearch process and selling a product is that you usually only get to make one sale. And then you have to spend all your working hours with the buyer's organization-possibly for years to come.
You're going to be a little more picky than the average sales rep about who you sell to. Maybe not as picky as you'd like to be-the worksearch process isn't much fun, after all, and job offers don't just fall from the sky every day. But you'd prefer not to end up doing work that you loathe, with people you can't stand, for an organization you hate.
In other words, unless your financial situation is bleak, you're not just trying to make a sale, you're looking to be sold too.
You're unlikely to see much of a sales effort made by the interviewer ... unless they're actively recruiting you. For most positions, employers believe that it's a buyer's market. It's usually much easier to find someone to hire than to find someone to hire you-a single advertised position in the paper will quickly generate hundreds of responses. Many are content to hold a cattle call, and then sit back and watch the dog-and-pony show (pardon the cross-animal metaphors).
But you probably have a lot of questions you'd want answered before accepting an offer and committing yourself to any organization.
Once you start asking questions to determine if...[Continued here ]