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Improve your ability to communicate the value you offer an employer with Gary Will's book How to Prepare for an Employment Interview -- now available by e-mail in Microsoft Word format.

Sample chapters:
1. Selling Yourself in an Employment Interview
2. Is Preparation Even Possible?
7. What You Need to Know About Business
14. Asking Questions -- An Essential and Overlooked Step
Other articles:
Putting a Spin on Work Experience

Claims & Credibility -- The Essence of Selling

Gary Will's WORKSEARCH:
Selling Yourself To An Employer

Chapter 14-Part One

   [a]   [b]   [c]   [d]   [e]   [f]   [g]   [h]   [i]

Asking questions -- an essential and overlooked step

From the book How to Prepare for an Employment Interview.

Get the entire book by e-mail in Microsoft Word format for US$10.

This book shows you how to sell yourself in an employment interview.

Last chance! -- What value do you offer the employer that you haven't discussed yet?

The interviewer isn't psychic. Any skills, abilities, or knowledge you possess that could offer value to the employer but that you leave unsaid in the interview can never do anything to help you get the job. The interview's almost over. Speak now or forever hold your peace.

Many interviewers will end with a question like "Is there anything else you'd like to tell me?" but not everyone will. You don't have to wait to be invited. If there's something else you think they need to know to make an informed decision, you must tell them ... NOW. You're not doing them or yourself any favours by remaining silent.

You have one more chance to bring out any of your key strengths that may differentiate you from the competition. You can ask the employer a question relating to your value-adding strength, and follow up with your evidence that you have something to offer.

For example, let's say you're interviewing for a position that requires working with customers, and from your preparation you have some good examples ready of how you can resolve customer complaints or requests for refunds. If you haven't been able to work this into the interview up until that point, you could ask:

Since I'd be working closely with customers in this position, I imagine that I'd occasionally deal with a customer who isn't entirely satisfied with the product or service they've received from us. I have some good experience in that area, and I was wondering how you handle these situations when they do come up.
Unless the interviewer says something like "No, that never happens" you'll be able to follow up with the example(s) that you have ready of how you've successfully handled these circumstances before or a thoughtful discussion of how you would handle them.

You can do this with any important aspect of the job that you've identified as one of your strengths list that hasn't been addressed in the interview -- ask a question about it, and follow up with your evidence that you possess that ability.


Don't ask questions to make the interviewer look bad

While tradition makes it acceptable for interviewers to ask questions that make you squirm, the interviewer will not be pleased if you turn the tables on them.

It's pretty simple to come up with some deep, probing questions that the interviewer would probably not be able to answer very well. Some people try to ask these kind of questions to impress the interviewer with how bright and insightful they are.

It doesn't work. Instead of being awed by your brilliance, the interviewer will be left thinking you're just another arrogant know-it-all. Of course, you want the employer to think you're bright and insightful, but you don't communicate those traits by trying to speak over their heads. A condescending attitude has never won a job offer.

Continued here: Should you ask about salary if it not been raised by this point?


How to Prepare For An Employment Interview
by Gary Will
Read the entire book online or
order your ad-free ebook
(sent to you as a Word file)
for only US$10
and receive 3 free bonuses
More info here.

CONTENTS:

  1. "Selling yourself" at an employment interview
  2. Is preparation even possible?
  3. The interview isn't about YOU -- it's about the employer
  4. Soothing the employer's anxieties
  5. Preparing for the interview -- an overview
  6. THE COMPANY: The information you'll want and where to look for it
  7. What you should know about business
  8. THE POSITION: How will you make a contribution?
  9. Preparing to answer
  10. What kind of person are you?
  11. Approaches to answering some common questions
  12. Some questions to practise
  13. Anticipating employers' concerns
  14. Asking questions -- an essential and overlooked step
  15. Going all out for the offer ... and why we hold back
  16. How to handle salary questions
  17. Beyond the answers -- image and presentation
  18. Using written materials & presentation visuals
  19. How to prepare your references
  20. Recent developments in interview formats
  21. Reviewing the interview
  22. Following up without being a pest
  23. Some final thoughts
  24. U.S.: Recommended books
  25. Canada: Recommended books
  26. UK: Recommended books
  27. HOME PAGE
  28. Order an ad-free copy of this book

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