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Improve your ability to communicate the value you offer an employer with Gary Will's book How to Prepare for an Employment Interview -- now available by e-mail in Microsoft Word format.

Sample chapters:
1. Selling Yourself in an Employment Interview
2. Is Preparation Even Possible?
7. What You Need to Know About Business
14. Asking Questions -- An Essential and Overlooked Step
Other articles:
Putting a Spin on Work Experience

Claims & Credibility -- The Essence of Selling

Gary Will's WORKSEARCH:
Selling Yourself To An Employer

Chapter 14-Part One

   [a]   [b]   [c]   [d]   [e]   [f]   [g]   [h]   [i]

Asking questions -- an essential and overlooked step

From the book How to Prepare for an Employment Interview.

Get the entire book by e-mail in Microsoft Word format for US$10.

This book shows you how to sell yourself in an employment interview.

OPTION 3: Probe the employer's objectives, expectations and desires

The third approach requires a little more work, but it is the most effective. Back in Chapter 1 we talked about how the employment interview is different from an effective sales call because, according to tradition, the employer asks the questions and you do the talking.

Now's your chance to turn it around.

All through the interview you've been trying to excite the employer's hopes -- to show them how you can help them to achieve their objectives and solve their problems. In most cases, you've done this without ever being told what those hopes, objectives, and problems are. Now you can explore the employer's goals, ideas, concerns, feelings, and situation directly.

This is how you can really show your interest in the organization and in the work you'd be doing for them. Instead of using some hackneyed interview book technique -- a superficial reference to a story you read in the paper, for example -- you can use questions to demonstrate to the employer that you're interested in their needs, concerns, and hopes.

If you're meeting with an organization that does not have an announced opening, you should go into the interview prepared to begin with these kind of exploratory questions. Your goal is to begin a dialogue -- something that is missing from most employment interviews -- and to uncover the employer's needs, problems, and desires so that you can address how you would be able to help them.


a) Exploring the current situation and previous experiences

Tony Alessandra, Phil Wexler, and Rick Barrera have developed an approach to ... Continued here: a) Exploring the current situation and previous experiences


How to Prepare For An Employment Interview
by Gary Will
Read the entire book online or
order your ad-free ebook
(sent to you as a Word file)
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CONTENTS:

  1. "Selling yourself" at an employment interview
  2. Is preparation even possible?
  3. The interview isn't about YOU -- it's about the employer
  4. Soothing the employer's anxieties
  5. Preparing for the interview -- an overview
  6. THE COMPANY: The information you'll want and where to look for it
  7. What you should know about business
  8. THE POSITION: How will you make a contribution?
  9. Preparing to answer
  10. What kind of person are you?
  11. Approaches to answering some common questions
  12. Some questions to practise
  13. Anticipating employers' concerns
  14. Asking questions -- an essential and overlooked step
  15. Going all out for the offer ... and why we hold back
  16. How to handle salary questions
  17. Beyond the answers -- image and presentation
  18. Using written materials & presentation visuals
  19. How to prepare your references
  20. Recent developments in interview formats
  21. Reviewing the interview
  22. Following up without being a pest
  23. Some final thoughts
  24. U.S.: Recommended books
  25. Canada: Recommended books
  26. UK: Recommended books
  27. HOME PAGE
  28. Order an ad-free copy of this book

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