Are you ready for your interview?

In the interview you're on your own. It's just you and the employer. No one to turn to, and rarely a second chance if you blow it.

Too many people spend more time thinking about what to wear than how they will deliver value to the person and organization they're meeting with.

If you've started the process of mailing resumes or making phone calls, you will be meeting with an employer. Don't wait until the call comes. The time to start preparing is now.

Substance with no trite gimmicks
This book focuses on helping you identify the value you offer to an employer and communicate it as vividly and credibly as possible.

Unlike in other books, here you will not find page after page of generic responses to be mindlessly parroted.

There's nothing on body language or "power handshakes." Nothing on manipulating the interviewer with flattery. No gimmicks. And no discussions of issues of only marginal value when you're preparing for an interview, such as employment equity legislation or the rarely seen "stress interview."

Concise without being superficial
By focusing only on the most important aspects of the interview, the book has been kept short, succinct, and easy to read. It serves the needs of time-strapped readers who don't want to wade though a mass of anecdotes and useless data searching for helpful nuggets of advice.

But it is also very thoughtful -- a reader familiar with modern management approaches will discern the influence of such advanced ideas as the marketing concept, value delivery, quality, customer-focus, competitive advantage, and others -- along with contemporary sales strategies.

Promotes a customer-focused approach
Reading most worksearch guides you'd never know that there has been a market-driven revolution in management in the last decade.

Managers are increasingly focused on delivering value to customers. Organizations exist to serve customers. Although this is not an essay on management, this book introduces you to a customer focused approach to an employment interview.

Applies up-to-date "consultative" selling strategies
Most interview books now tell you to "sell yourself." Unfortunately, they're often written by recruiters or HR staffers with little understanding of developments in sales strategies over the last 10 years.

Leftovers from the 1970s like overcoming objections, answering questions with questions, and closing techniques don't work.

Today, sophisticated selling has nothing to do with razzle-dazzle responses and slick patter. This book doesn't tell you to take control and try to manipulate the interviewer. It coaches working with an employer to explore how you will be of value to their organization.

CONTENTS: