Other articles: Putting a Spin on Work Experience Claims & Credibility -- The Essence of Selling
Sample chapters:
Asking Questions -- An Essential and Overlooked Step
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Carol is responding to an ad from a pharmaceutical company looking
If Carol tries to focus on her sales background she's doomed. There's
no way she can compete on those terms with someone who has five
years' experience working a sales territory making cold calls and
presentations. And the ad will get dozens of responses from people
with that kind of experience.
So she takes the focus away from sales experience and describes her
belief in the product, her involvement in the health field, and the
relationships she's already developed with potential strategic partners
and customers for the company's products.
This letter is filled with I's, me's, and my's, but I still give it a thumbs
up. Every paragraph addresses a skill or experience that the employer
will want to see in their reps.
Vista Vitamins
Re: Sales Representative position
There's an adage in the insurance industry that you can tell how successful a salesperson will be
by the amount of insurance he or she personally carries. If you accept that line of thinking, you'll
understand why I believe I would be an effective representative for your company. Let me briefly
explain.
As a registered massage therapist, I have a strong interest in the health field and in promoting
healthy living. For years, I have been taking daily vitamin, mineral, and food supplements --
including Vista products. I not only use these products myself, I recommend them to my clients. I
know first-hand that they are effective, beneficial, and without the detrimental side effects of drugs
and other therapies.
I have worked as a commissioned sales rep before and know how to find prospects and build
relationships with them. I am no stranger to cold calling and making sales presentations. For the
last six years, I've run my own practice and my success has been completely dependent on my
abilities to develop a customer base.
May I have the opportunity to further discuss how I might contribute to your organization during a
personal interview? I can be reached at 519/555-1212 any time. Thank you.
Sincerely,
Carol Gainer
Read More About Writing a Persuasive Cover Letter:
The problem with all guides to resumes and cover letters is that they may make you believe there are absolute rules which must be followed.... Read it here
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