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Tips on Writing a Persuasive Cover Letter
Part [1][2 [3] [4] [5] [6] [7] [8] [9] [10] [11]
Part Ten: Sample letter #3 -- Norman Waite
I love this letter. You may find the style too brash and pompous (my
wife did), but I see it as an employer-focused breath of fresh air. And, in
the real world, this letter did its job and got the interview.
Norman puts a powerful spotlight on the value he can deliver to the employer.
And he sells the interview by promising "specific examples" and thorough
references. The opening is attention grabbing, he focuses on the benefits
he will deliver, and he gives just a bit of evidence to justify his claims
(it's the resume's role to provide the evidence in detail).
This really does everything I think a cover letter should do.
Norman Waite
13 Park Street, Waterloo, Ontario N2J 4X7
519/123-9876
July 8, 1997
Human Resources Manager
The Zilcos Agency
1313 Alta Vista Drive
Waterloo, Ontario N2J 2V1
Re: Sales Manager opportunity
There's no shortage of people who can "talk the talk."
Now that you've scanned through a stack of resumes, you know that all too well.
Profit gains, sales increases, winning key accounts -- all these achievements
are described on my resume, but you've been reading over those kind of claims
for the last hour. Everyone seems to be able to find statistics which make
them look like the real deal.
So let's get down to business. You're looking for aggressive strategic growth.
I can help you achieve your goals. Here's some of what I've done for others
and will do for Zilcos:
Seizing opportunities, making contact, cultivating relationships, and
getting results -- usually over fierce competition.
Planning sales targets & strategies, and implementing account management
processes that focus on customer satisfaction & commitment ... with
bottom-line accountability.
Holding my own with a client or prospect's CEO and senior executives in
face-to-face meetings and presentations. And coaching others to do the same.
Building and focusing a skilled and motivated sales team.
Currently, I develop new business for one of Canada's most respected marketing
agencies. In the last year alone, I've brought in over a dozen strategically
targeted new accounts. I've proven throughout my career that I create new
business, develop existing accounts, and cultivate client loyalty. I can do
it for you.
I'm very good at what I do. You'd expect me to say that, but when we meet I
can provide specific examples to support this conclusion -- and you can get
references from senior managers at any company I've worked with to confirm
the value I've consistently created.
A few minutes of your time will go a long way in convincing you that I have
something to offer. Together, we will achieve breakthrough sales results.
Please call me any time at 519/123-9876 and we can arrange a time to meet.
Thank you.
Sincerely,
Norman Waite
Read More About Writing a Persuasive Cover Letter:
11. Final word
The problem with all guides to resumes and cover letters is that they may make you believe there are absolute rules which must be followed.... Read it here
How to Prepare For An Employment Interview by Gary Will
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